RISE & SET was approached by long term client Ferrari North America to host a series of exclusive vehicle previews to showcase Ferrari’s new Roma. The week-long event took place at Ferrari’s Tailor Made Center in New York City. The Roma is intended to evoke the classic old school glamour of the Fellini film, La Dolce Vita, this was the inspiration for the event design. RISE & SET worked closely with Ferrari’s partner Kartell to curate a 1960’s Italian inspired lounge, installed ambient lighting, produced window displays and showcased iconic scenes from the film on inhouse monitors. During each vehicle preview guests enjoyed appetizing specialties by Chef Michele Casadei Massari, celebratory signature cocktails and Antinori wines. Given the concern of the global health pandemic at the time, RISE & SET took extra precautions, going over and beyond to control every touch point of the event to ensure all guests felt safe and comfortable throughout their experience.
